What You Need to Know Before Hiring a Financial Advisor

Jeff Kikel • March 31, 2023

What You Need to Know

A woman is sitting on a yellow couch using a laptop computer.

Hiring a financial advisor can help you make well-informed decisions, safeguard your investments, and plan for a secure future. Understanding the factors you must consider before hiring a financial advisor is essential. This article will guide you through the vital aspects to ensure you make the best choice.


Understand the Types of Financial Advisors


Before you search for a financial advisor, you should understand the different types available to ensure you select the right professional for your needs. Some common types of financial advisors include:


a. Certified Financial Planners (CFPs): These professionals have completed a comprehensive certification process, including education, examination, and work experience requirements. They are trained to help clients with various aspects of financial planning, such as retirement, investments, taxes, and insurance.

b. Registered Investment Advisors (RIAs): RIAs are regulated by the Securities and Exchange Commission (SEC) or state securities regulators. They are fiduciaries and must provide investment advice and act in their client's best interests.

c. Brokers: Brokers are salespeople who work for broker-dealer firms. They earn commissions on their investment products and may not always have a fiduciary duty to their clients.

d. Robo-advisors: These digital platforms use algorithms to provide investment advice based on your risk tolerance and financial goals. They typically offer lower fees than human advisors but may not be suitable for more complex financial situations.


Fiduciary Duty and Standards of Care


When hiring a financial advisor, it's essential to understand their fiduciary duty and the standards of care they must follow. A fiduciary duty means that the advisor must act in your best interest, putting your needs ahead of their own or their firm's. RIAs and CFPs have a fiduciary duty, while brokers may follow a suitability standard, which means they are only required to recommend investments that suit you but may not be the best option.


Fee Structure


Financial advisors are compensated in various ways, including fee-only, fee-based, and commission-based models. Understanding the fee structure is crucial, as it can influence the advice you receive and your overall costs.


a. Fee-only: These advisors charge a flat fee, hourly rate, or a percentage of assets under management (AUM) for their services. They do not receive commissions, so their advice is less likely to be influenced by product sales.

b. Fee-based: Fee-Based advisors charge fees for their services and may receive commissions on their investment products. This model can create potential conflicts of interest.

c. Commission-based: Commission-based advisors earn a commission on the products they sell. This can create conflicts of interest, as they may be incentivized to sell products that generate higher commissions.


Credentials and Experience


When evaluating financial advisors, it's essential to consider their credentials and experience in the industry. Look for certifications such as CFP, Chartered Financial Consultant (ChFC),  Chartered Financial Analyst (CFA), or Personal Financial Specialist (PFS). These designations indicate that the advisor has completed rigorous education and training in their field.


Additionally, consider the advisor's experience working with clients who have similar financial situations and goals as you. This can help ensure they are well equipped to address your specific needs.


Services Offered


Financial advisors may specialize in different areas, such as retirement planning, investment management, tax planning, or estate planning. Ensure your chosen advisor offers the required services and can address your unique financial situation.


Communication and Accessibility


A strong working relationship with your financial advisor is essential for success. Consider how often you would like to meet with your advisor and their preferred communication methods. Find out if they are easily accessible for consultations and how quickly they respond to inquiries. It's crucial to choose an advisor with whom you feel comfortable discussing your financial matters and who is willing to listen to your concerns.


Investment Philosophy



Understanding an advisor's investment philosophy is crucial, as it will shape the recommendations they make and the strategies they employ. Some advisors may focus on passive investment strategies, such as index funds, while others may be more actively involved in managing your portfolio. Ensure their investment approach aligns with your risk tolerance, time horizon, and financial goals.


Performance and Track Record


While past performance does not necessarily indicate future results, it can provide insights into an advisor's expertise and ability to manage investments. Request performance data from prospective advisors and compare them to benchmarks or industry averages. Keep in mind that long-term performance is more relevant than short-term results.


Client Reviews and Referrals


Gathering feedback from current or former clients can help you assess an advisor's reliability, professionalism, and effectiveness. Ask for referrals from friends, family, or colleagues, and read online reviews to gain insight into the experiences of other clients.


Regulatory History


Before hiring a financial advisor, review their regulatory history to ensure they are in good standing and are not subject to disciplinary actions. You can check the records of investment advisors through the Investment Adviser Public Disclosure (IAPD) website or FINRA's BrokerCheck for brokers (brokercheck.finra.gov).


Conclusion

Hiring the right financial advisor is essential for achieving your financial goals and securing your financial future. By considering factors such as the type of advisor, fiduciary duty, fee structure, credentials, experience, services offered, communication, investment philosophy, performance, client reviews, and regulatory history, you can make an informed decision and choose the best financial professional for your needs. Remember that a successful financial advisor-client relationship is built on trust, open communication, and a shared commitment to achieving your financial objectives.


Jeff Kikel is the President of Freedom Day Wealth Management LLC, a Registered Investment Advisor in Cedar Park, TX. Jeff is a 30 year industry veteran and the founder of the Freedom Day Method(tm) which he developed over the last 8 years. The Freedom Day Method is an approach to Financial Planning and Wealth Management that focuses on Cash Flow so that a client is able to reach a Work-Optional Lifestyle in as short a time as possible.


Smiling man in a suit beside text: “How much do you really need? Find your retirement number”
By Jeff Kikel • October 7, 2026
There is no magic retirement number. Here is a practical framework for finding yours, with withdrawal rates, Social Security, taxes, and equity compensation.
By Jeff Kikel • October 2, 2026
For the first time in a long while, you can park money in a US Treasury and earn more than 5 percent with almost no risk. That changes the math for anyone near or in retirement, and it opens up some genuinely useful, tax-smart ways to generate income. It also comes with a catch most people forget: rising rates can still chip away at the value of a bond you have to sell early. Here is how I would think about it. Ron and I taped this one at the end of the third quarter, with the Fed teed up for another rate hike and clients asking the same question all week: what do I do with my safe money now? So we spent the show on what's quietly reshaping a lot of retirement plans, then stepped back to look at inflation, oil, and what is really happening at the grocery store. Let me walk you through it.
Freed0m Day promo: “Same returns. $270K difference” with stock chart and smiling man in suit
By Jeff Kikel • September 30, 2026
Bad market years early in retirement can do lasting damage, even with good average returns. Here is how sequence-of-returns risk works and how to plan around it.
Graphic about “The Mega Backdoor Roth: Is it worth it for high earners?” with 401(k) and Roth jars on a desk
By Jeff Kikel • September 28, 2026
Your 401k may have more room than you think. In this article Jeff Kikel goes over the Mega-Backdoor Roth.
Podcast cover: “The Fed Raised Rates Now What?” with two hosts, chart arrows, and a Fed building backdrop.
By Jeff Kikel • September 17, 2026
The Fed raised rates again. History says stocks usually dip about 4 percent then heal, energy and tech hold up best, and diesel, not the Fed, is driving inflation.
Podcast thumbnail with two men in suits, bold text “AI IS BOOMING ON BORROWED MONEY! LOOK AT THE DEBT,” and a debt pile
By Jeff Kikel • September 14, 2026
The market rises about seven of every ten years, but never in a straight line. How often stocks actually pull back, why Sept and Oct are shaky.
Podcast cover with two men, bold text “Recession? Where is it? The data says otherwise” on yellow and black background
By Jeff Kikel • August 28, 2026
Everyone keeps predicting a recession, but earnings, spending, and orders say otherwise. Why time in the market still beats timing it.
Podcast cover with two men, bold text “The Bond Bullies Are Back,” and gold financial graphics on a yellow background
By Jeff Kikel • August 25, 2026
The US crossed 40 trillion dollars in debt and the 30-year yield hit its highest since 2007. Why safe bonds are suddenly competing with your stocks.
Graphic asking “Is the stock market in a bubble?” with bull, bubble, and red upward arrow
By Jeff Kikel • August 13, 2026
Jeff Kikel and Ron Lang discuss the weak jobs report, cooling CPI and PPI inflation and the Yen Carry Trade
 The 401(k) tax trick high earners miss on a blue-and-white banner with city skyline.
By Jeff Kikel • August 10, 2026
Learn how Net Unrealized Appreciation (NUA) can reduce taxes on company stock in your 401(k), the rules you must follow, and when it may make sense.